iFLO® Tech Startup | Launched 2024
Launched the first Smart Automated A/C drain line cleaner - iFLO®
For this project I have developed a full go-to-market strategy including:
Monitoring market trends
Create advertising campaigns
Test pricing strategies
Leveraged demographic data and defined key audience
Built brand guidelines and identity
Developed creatives for all digital and print initatives
I developed iFLO.com on the Shopify platform, crafting everything from the copy to the imagery to ensure a cohesive and engaging online presence. Additionally, I implemented custom components and features, such as the subscribe and save functionality, to optimize the customer experience and enhance their journey through the website
iFLO® in the news
Achieve media placements in local markets
Launched iFLO TikTok account in January 2024. In a short time, we have achieved over 66K views across all videos with consistent, trendy, and educational content in the mix.
iFLO on Instagram
Marketing performance Summary
45,768
Site visitors since launching in January
253
Orders placed since January