Alkalife

Project background

This client launched their products in 2020 with a marketing strategy that was trying to fit a square peg into a round hole. Needless to say, since I took over we have revamped their go-to-market strategy and have built a loyal fan base targeting niche audiences on selective platforms.

Creative Process

Nootropics, tablets, and water are not very sexy. Creatively we had to highlight the benefits that each one of these products has to offer. I designed custom graphics as well as lent my hand in content creation in order to perfectly capture and tell the story of Alkalife.